Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they must also understand the customer metrics that drive the profitability... Read more
With cookies tracing kids’ interests and providing advertising to match, running a tight ship becomes more like running the gauntlet for the modern parent. Read more
South Africa’s newest fully integrated agency has arrived, as VML South Africa has officially launched, integrating four brands into one. Read more
Newspapers haven’t had the best of times in the wake of digital’s rise. While more news is being consumed than ever before, their online revenue has not been able to compete with the golden... Read more
By next year this time I believe advertising agencies will be using the word “marketing” a lot more generously. The new connected digital world means advertising and marketing have never bee... Read more
