Coca-Cola’s greening challenge is its global marketing strategy
Coca-Cola’s marketing strategy emphasises that a cold Coke should always be within reach.
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Tag: marketing campaign
On the record: The King and the Clown come together
When it comes to corporate rivalries, there are none more ferocious than Burger King and McDonalds. As a recent campaign ...
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Creating a movement to change things that matter (with pics and video)
South African fast food chain Nando’s has unveiled the fruits of its #rightmyname marketing campaign, which has been a massive ...
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Aussies endorse South African beer? Never!
Local brewing company, Newlands Spring Brewing Co. created a sneaky campaign to get Australians, South Africa's hated rivals, to endorse ...
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Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right ...
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Briefly… NO, film on a marketing campaign that sparked a revolution
NO is the true story of a marketing campaign that sparked a revolution. This Oscar-nominated film releases exclusively at Cinema ...
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