AI in marketing: Why efficiency must not come at the cost of creativity
AI delivers measurable marketing efficiencies by reducing production time, lowering costs and enabling teams to create more campaign variations within ...
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Tag: marketing innovation
The next African unicorn may not be a startup. It may be a brand
Africa has never had a shortage of ideas. It has never lacked creativity or talent. What it has lacked is ...
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Responsible marketing: Why creativity and accountability should work together
Responsible marketing should fuel creativity, not restrict it, balancing creative ambition with accountability and understanding the consequences of brand communication. ...
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The marketer’s paradox
Marketing is shifting from campaigns to always-on AI systems. AI now recommends brands, making machine-readable content essential. Trust, structured data ...
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100 industry leaders to take the stage at South Africa’s largest CMO event
100 speakers focused on marketing strategy and brand leadership 1000 delegates set to attend and exchange insights and shared experiences ...
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We made 10 ads with AI. Here’s what it still can’t do
Wonga used AI video generation to extend its 2026 'Yoh! to Yebo' campaign across TV, VOD, digital and out-of-home. Google ...
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