At the end of last week, the South African Audience Research Foundation (SAARF) brought together the media industry to reveal its proposed new marketing research currency designed to replace... Read more
Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the industry bodies who are involved with the South African Audience Research Fou... Read more
FGI’s Brad Aigner gives insight into how marketers feel their service providers are measuring up and what they really want. In a follow up to a study that was published in The Media Yearbook... Read more
![Ask no questions, hear no lies [part 2]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2016/03/Screenshot-2016-02-29-11.08.01.png?resize=190%2C122)
Part two: Technology is increasingly providing methodologies to monitor behaviour, without having to ask questions. These typically provide the most accurate measures. Dashboard, a technolog... Read more
