First on TMO: SAARF’s proposed marketing research to go ahead
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) "has ...
Read moreDetails
Tag: marketing research
Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
Read moreDetails
SAARF clarifies key details around its proposed new marketing research currency
At the end of last week, the South African Audience Research Foundation (SAARF) brought together the media industry to reveal ...
Read moreDetails
EXCLUSIVE: Saarf confirms potential new research currency to replace AMPS
Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the ...
Read moreDetails
How well are suppliers servicing South African marketers?
FGI’s Brad Aigner gives insight into how marketers feel their service providers are measuring up and what they really want. ...
Read moreDetails![Ask no questions, hear no lies [part 2]](https://themediaonline.co.za/wp-content/uploads/2016/03/Screenshot-2016-02-29-11.08.01.png)
Ask no questions, hear no lies [part 2]
Part two: Technology is increasingly providing methodologies to monitor behaviour, without having to ask questions. These typically provide the most ...
Read moreDetails
