Cutting marketing spending often backfires on businesses
Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can ...
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Tag: marketing research
Apple regains World’s Most Valuable Brand status
Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the ...
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The all-in-one brand data survey is here, third quarter just released
2020 was a very hard year all round when South Africa went into lockdown, and we at the Marketing Research ...
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The need to know more: AGENCY SCOPE goes into field this week
The number of participants to be interviewed in AGENCY SCOPE's biennial research has rocketed from 70 decision makers in 2016 ...
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How to make media strategy work for your brand’s growth
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your ...
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MRF market research on track
The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”. ...
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