South African marketers reject the brand-versus-performance divide
A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour ...
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Tag: marketing research
Cutting marketing spending often backfires on businesses
Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can ...
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Apple regains World’s Most Valuable Brand status
Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the ...
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The all-in-one brand data survey is here, third quarter just released
2020 was a very hard year all round when South Africa went into lockdown, and we at the Marketing Research ...
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The need to know more: AGENCY SCOPE goes into field this week
The number of participants to be interviewed in AGENCY SCOPE's biennial research has rocketed from 70 decision makers in 2016 ...
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How to make media strategy work for your brand’s growth
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your ...
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