Digital advertising is changing and so should our tactics
We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...
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Tag: marketing strategy
Marketing lessons from CrossCall’s South African launch (with pics and videos)
Targeting niche consumers, constantly refining your offering, and using brand ambassadors are some of the marketing lessons from CrossCall’s SA ...
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Tbo Touch on creating and marketing brands in a competitive space
Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements ...
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Of scaredy cats and cream puffs: Marketing laid bare
The IMC’s Marketing Gets Naked conference offered insights into the world of marketing, both locally and globally, with advice, case ...
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Please, no more ‘art and science’ of marketing
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways ...
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Traditional marketing is broken: Patrick Hanlon’s brand lessons starting from the bottom up
Today, it’s not the quality of the product or service that is important, but the quality of the community that ...
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