Diversity and inclusion in advertising: The hows and whys
Driving diversity and inclusivity in advertising is more important than ever before, as is the social good. But this can ...
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Tag: marketing strategy
A new segmentation model for measuring advertising effectiveness
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may ...
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Digital advertising is changing and so should our tactics
We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...
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Marketing lessons from CrossCall’s South African launch (with pics and videos)
Targeting niche consumers, constantly refining your offering, and using brand ambassadors are some of the marketing lessons from CrossCall’s SA ...
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Tbo Touch on creating and marketing brands in a competitive space
Understanding a consumer’s culture, genuinely getting closer to them and making them part of your brand’s story are key elements ...
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Of scaredy cats and cream puffs: Marketing laid bare
The IMC’s Marketing Gets Naked conference offered insights into the world of marketing, both locally and globally, with advice, case ...
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