Tag: marketing strategy

Today, it’s not the quality of the product or service that is important, but the quality of the community that ...

Known for pushing boundaries with its thought-provoking, conversation-starting adverts, South African brand Nando's has a definitive strategy behind its marketing.

To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from ...

Brands should be engaging and pay more attention to what millennials are passionate about. These millennials also have high expectations ...

Brands that tap into current social discussions will win favour with consumers, but they must do so in the right ...

Today's media terrain is so diverse but that doesn't mean services and service providers should work in silos, says Diane ...