Tag: marketing

Dentsu Africa has released a new Impact Brief with a message the industry can no longer ignore. Africa is not ...

We have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard ...

Brands have long treated social media as a channel for distribution, a place to push content and acquire attention. But ...

A quiet paradox plays out across boardrooms in South Africa. Paid media, one of the single-largest line items in most ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...

Ad fraud in the age of artificial intelligence has escalated from a game of simple scripts into a highly sophisticated ...