Tag: marketing

For decades, creative roles dominated marketing hiring. Agencies were structured around them, and success was measured by ideas generated. That ...

At the AdForum Summit in London last October, one message kept surfacing: social and influencer marketing has become the fastest-growing ...

At the start of every year, the marketing industry engages in a familiar, high-stakes ritual: the prophecy game. The industry ...

Carat South Africa has been named Most Balanced Media Agency of the Decade, the first-ever SCOPEN award of its kind. ...

I’m paraphrasing, but I’ve always enjoyed Seth Godin’s definition of remarkable: “The word ‘remarkable’ literally means something worth making a ...

Marketing used to be built on predictability. A brand would broadcast a message, drive awareness, move audiences through consideration, trigger ...