Out of the mouths of media interns
Boomtown’s Bayeza internship programme is different from most. Unlike traditional internships which tend to be organised along the lines of ...
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Tag: marketing
Barbie isn’t just a movie star now — she’s also a virtual social media influencer
Barbie currently has 11.4 million subscribers on YouTube, 2.4 million followers on Instagram and 1.1 million on TikTok. This ranks ...
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To thread, or not to thread?
Joining Threads is going to be unavoidable for marketers, influencers and any brand that already has an audience on Twitter ...
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Policy changes could unlock a new future for radio in South Africa
The removal of the outdated ownership limitations will enable radio operators to consolidate the market and offer their customers reach ...
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Pot of gold: Burgeoning cannabis industry illuminates shifts in the ad landscape
The legalisation of cannabis has paved the way for a transformative shift in the advertising and marketing landscape.
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Media buying transparency: Here’s why clients should have access to their ad accounts
It's time to talk about media buying transparency and why many agencies prefer to keep their clients as far away ...
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