When an ad comes to life … deliciously
A Budget Insurance ad featuring Thabo - the "self-proclaimed kota king with advanced, titantic-kota eating skills" -had social media users ...
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Tag: marketing
The climate crisis | A creative challenge we all need to get behind
By and large – particularly in agencies – we like to think that we are problem solvers. We regard ourselves ...
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Influencer marketing is a tangible driver of brand performance
Influencer marketing is more than a mere PR tactic and can be used to drive real return on ad spend.
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Transform your marketers with empowering digital skills
Did you know that by 2030, more than 230 million jobs in Africa will require digital skills, according to the ...
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Retaining customers for the long term: Three waves of retail customer engagement
New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink ...
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Investing in sport is still good business for big companies (and vital for fans too)
The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not ...
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