Tag: marketing

Brands should be engaging and pay more attention to what millennials are passionate about. These millennials also have high expectations ...

Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as ...

Nfinity Media has added to its growing business assets, purchasing the license to the influencer marketing platform, Webfluential, for South ...

Some marketers recognise that agencies are the partners that help them grow the most, mainly those companies that use agencies ...

While your digital marketing campaign may have generated huge numbers of impressions, shares and engagements, what are they actually worth?

How Martin Sorrell built WPP from scratch into the world's biggest marketing conglomerate. And what could happen now that he's ...