Tag: marketing

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential ...

The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here ...

Marketing strategies continue to evolve as we enter a new year, with new technologies opening up a world of possibilities ...

Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as ...

eSports is fast becoming a booming space, both for competitors and advertisers in South Africa. But what is its appeal? ...

The way dads are portrayed in advertising is changing. And some South African examples are setting the scene.