Is workplace design really a marketing function?
If your brand is going to deliver on the brand promises it makes, your company needs to take care of ...
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Tag: marketing
The day media agencies were held to #MMRansom
Tight budgets, too much information, too many channels... media agencies battle sometimes to cut through the clutter. So Mediamark and ...
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Hear Me Move: How to craft an award winning PR campaign (With Pics)
There’s a belief that more money automatically equals a better PR campaign. But that idea has been proven wrong, by ...
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Small is the new big
Catering to a niche audience and ensuring you adapt your brand to make it more localised and relevant, is the ...
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New audience measurement model for SA OOH (With Photos)
Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought ...
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Why don’t most large advertisers treat marketing as a core competency?
As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers ...
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