Where to next for influencer marketing?
There's an industry estimated to be worth $32.55 billion (Influencer Marketing Hub, 2025) this year — and it's not going ...
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Tag: marketing
Media Moves: Business Day makes ‘bold and eye-catching statement’, Carni Wilkens appointed chief growth officer at dentsu SA, OMO links with Caster Semenya & the Springboks
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Business Day ...
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Loyal by design
In today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered. Consumers don’t wake up feeling loyal. Loyalty is the ...
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Awards Wrap: Halo’s Loeries campaign is bright and bold, DGSA launches Annual Creatives Awards to spotlight local visionaries
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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What has, and hasn’t, changed since the pandemic
As businesses prepare to weather potential stormy economic conditions as a result of geopolitical and global economic trade uncertainty they ...
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Brand is back
"Build it and they will come" — one of the most persistent, and flawed, beliefs in e-commerce. It’s a tempting ...
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