Time to get creative about raising standards in the creative industry
South Africa’s meagre clutch of awards at the 2024 Cannes Lions International Festival of Creativity — a platform where our ...
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Tag: marketing
New direct marketing requirements under the Consumer Protection Act
Peter Grealy, Karl Blom and Wendy Tembedza - partners at Webber Wentzel - take a brief look at the new ...
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The big question: What is the future of radio advertising?
In the rapidly evolving world of media and marketing, adopting innovative strategies is essential to maximise reach within target markets ...
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Media Moves: AIP and Google launch Digital News Transformation Fund, IAB SA announces Y-Council members, Tractor adds eight new digital sites in key suburbs
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Association of ...
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The medium or the message?
Every marketer today can repeat in their sleep the Marshall McLuhan maxim ‘The medium is the message’. It’s widely taught ...
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From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is emerging, centred on mobility and ...
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