Product drops don’t pay the bills
In the ever-evolving world of influencer marketing, a harsh reality persists: a crate of toothpaste or a weekend getaway doesn’t ...
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Tag: marketing
Media Moves: New ACA board steps up, Hive Group merges creative and tech, Hoorah helps take Alexforbes’ marketing to the next level with internal agency
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: The Hive ...
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Enhancing marketing effectiveness in the age of AI
Under the theme From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem, Effie South Africa recently hosted a dialogue ...
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How Gen Zs are shaping the future of CX
It's important to recognise that Gen Z now makes up a significant portion of the global population, spanning from 1997 ...
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A brave new era: Unleashing the power of sustainable marketing
Ninety percent of marketers agree that sustainability agendas must be more ambitious, and 94% concede that they need to act ...
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‘Stop sliding into my DMs!’
Leading up to World No Tobacco Day 31 May 2024, the Protect our Next partnership, representing South Africa's leading health ...
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