Digital transformation is not about tech but about people, purpose and precision
In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms. But ...
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Tag: martech
Apples to pears
Imagine stepping into a marketplace that's as vibrant and diverse as a rainbow, where each colour represents a different culture, ...
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The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the ...
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Going green, digitally
Digital may have seemed the sustainable alternative to print, but even that now needs conscious strategy and action to offset ...
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Media Moves: Nisa Allie news editor-in-chief of EWN, TEDxCapeTown announces headline partner search, Unveiling ‘Talking in Creative Circles’ podcast
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Nisa Allie ...
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Three real-world use cases for AI in media
In paid media, there are a number of agencies using AI for media planning, buying and optimisation. At least they ...
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