Today’s media terrain is so diverse but that doesn’t mean services and service providers should work in silos, says Diane Charton. In today’s complex media world, brands need a... Read more
What might appear to be weirdly naive statements from President Jacob Zuma and his spokesman, Mac Maharaj, is actually quite the opposite if one applies an objective marketing filter to them... Read more
In this age of growing superficial journalism, the mass media consistently ignores the other side of the story when it comes to consumer boycotts. Much has been written, tweeted and ‘Faceboo... Read more
There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms. And equally, media owners wi... Read more
I remember the time the first thunderstorm of the summer managed to dump a deluge of rainwater on to my internet service provider’s e-mail server with the result that I had to resort t... Read more
Having been in the communications industry for 23 years I’ve seen a good few smoke and mirror artists peddling theories they claim will revolutionise marketing. Being naturally sceptical of... Read more
