Tag: measurement

Essentially, the ‘Internet of Things’ tracks human behaviour in as unobtrusive and rewarding a way as possible. It is very ...

Marketers should move away from a system where they measure success or failure purely by numbers. It should be about ...

“The Digital Revolution is over. We won” – Randall Rothenberg, CEO, IAB, 2013 I have read, with some interest, a ...

Transparency is coming to television advertising – radical transparency – and the marketplace will never be the same. Dave Morgan ...

A huge argument recently exploded online about the accuracy of measuring online radio. Industry leaders give their perspective. The launch ...

Some of the variables used in the current weighting matrix in SAARF’s Television Audience Measurement Survey will change today . ...