Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially true for campaigns designed to build brands and those which rely on video. Read more
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more
As South Africa entered its third week of lockdown, media coverage research by Ornico showed marginal increase in mentions compared to the first two weeks. Read more
While billboard location and size obviously play a role in noting and brand recall, without an audience, even the biggest building wrap is just some very expensive wallpaper. Read more
If you get the right offer, combined with the right mechanic, at the right time, you will deliver on a campaign for yourself and your client. Read more
Growth in social data, mobile data and merging online and offline behaviours has enabled the use of tools and location data understand consumers' movements. Read more
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