Tag: measurement

As the media advertising industry continues to evolve, a critical aspect of its success lies in its ability to evaluate ...

Anybody in the media industry who ever had me as their coach at an AMASA Workshop would remember I always ...

Traditionally, the release of new RAMS radio listenership data is greeted by media strategists in Mzansi with all the excitement ...

With the incredible speed that OOH itself has moved and continues to move; it has been important for us to ...

The impact of programmatic digital out of home is proving to be powerful – both in brand-building and performance.

The shift from LSMs to SEMs allows us to segment more effectively, based on a more detailed understanding of South ...