The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa‘s radio audience data to third party providers Telmar and Arian... Read more
The TV industry — its advertising business especially — must retool, and do it now. Here’s what it means to retool. Read more
[PARTNER CONTENT] Out-of-home advertising has emerged from lockdown stronger than ever as a dynamic platform for marketers to capture resurgent audiences. Read more
If you were putting together a media plan, would you consider TV commercials the same as video views? Would you combine them into a single metric? Read more
[PRESS OFFICE] The rate of change in the media landscape is putting more pressure on media agencies, brands and advertisers around optimising budgets and delivering on campaign goals. Read more
There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as is the Pan African Media Research Organisation. Read more
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