Media mix modelling feels like a lost art and one that should be resurrected in a cookie-deprived world. Read more
Comprehensive, ongoing research produced by JICs for each media type is expensive and time-consuming. However, the benefits outweigh the cost, as a research currency for advertisers to be ab... Read more
[PARTNER CONTENT] Media Host’s television monitoring platform Adlytics tracks over 300 television stations across Africa. Our Adstream digital asset management platform delivers final broadc... Read more
With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics. Read more
The SABC should look beyond revenue regulation for its security. Covid-19 is a global socio-economic issue, they should leave the competition alone. The Covid-19 pandemic, besides the obviou... Read more
The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa‘s radio audience data to third party providers Telmar and Arian... Read more
