The TV industry — its advertising business especially — must retool, and do it now. Here’s what it means to retool. Read more
[PARTNER CONTENT] Out-of-home advertising has emerged from lockdown stronger than ever as a dynamic platform for marketers to capture resurgent audiences. Read more
If you were putting together a media plan, would you consider TV commercials the same as video views? Would you combine them into a single metric? Read more
[PRESS OFFICE] The rate of change in the media landscape is putting more pressure on media agencies, brands and advertisers around optimising budgets and delivering on campaign goals. Read more
There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as is the Pan African Media Research Organisation. Read more
Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially true for campaigns designed to build brands and those which rely on video. Read more
