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  1. 1


    Great article and very well written, well done Jarred and the IAB South Africa

  2. 2

    Justin McCarthy

    Mr Cinman

    1. For the record, I used “poppycock” in reference to consumers having conversations with brands, and not in the context you misrepresent me. I’d appreciate a retraction thereof;
    2. To suggest (directly, as you do) that I propose a “big TVC” in favour of digital is disingenuous. Nowhere do I say one or the other. Nowhere do I imply it. On the contrary. A retraction, together with an apology is expected;
    3. I will answer the rest of your argument in full in a riposte.

  3. 3

    Jagatheesan Chandrasekharan

    21) Classical English

    BSP and Mayawati the most searched party and leader: Google

    Political party the Bahujan Samaj Party is gaining visibility online, if one goes by their popularity on the Google search platform.

    “Bahujan Samaj Party (BSP) and its supremo Mayawati are the most searched party and leader in the country online,” the search giant said in a statement on Wednesday.

    “I have already declared at the Lucknow rally that Mayawati is my chosen political heir.”- Kanshiram Ji

    There wont be any choice between anyone and Mayawati for Prime Minister, VOTERS would be in her favour.

    VOTE for Ms. Mayawati’s BSP’s ELEPHANT – will be the LARGEST with 100% that will spark these debates and steer public opinion. That’s what we need it. Different regional political parties’ Backward Community leaders started campaigning in favour of BSP.

    Now all have become broad minded like the people of US who elected Obama as President for the second time and similarly to support Ms Mayawati to become Prime Minister and become true partners to distribute the wealth of the country equally among all sections of the society ‘Sarva Samaj’ including SC/ST/OBC/Minorities, poor brahmins, baniyas and kshatrias for heir welfare, happiness and peace as this movement is equal to the movement of Nelson Mandela to remove race discrimination.

    The Forthcoming Elections of 2014 are very crucial to the survival of our Democracy, as in these elections,Election Commission is making all efforts to include all eligible citizens as voters & removed names from the voters list are being included. And also to make public the OPEN SOURCE CODE of the Electronic Voting Machines that are not TAMPER PROOF.

    After meeting a group of fund managers and stock brokers in Mumbai on Wednesday, Anil Singhvi, investment banker and former managing director of Ambuja Cements, attended by close to 50 fund managers and brokers, was held at Bajaj Bhavan in Nairman Point. Stockbroker Ramdeo Agrawal have already realised that there wont be any choice between anyone and Mayawati for Prime Minister, for VOTERS would be in her favour.

    There is a big noise about declaring the Prime Ministerial candidate by many parties. This is very much opposed to our system of democracy, where first the Members of parliament are elected who in turn elect the Prime Minister. These parties wants to take the matters in the direction of Presidential system of elections, which has different sets of problems and is unsuitable for a country with diversity like ours.

    A big section of media, social media and section of social classes; middle classes in particular have started creating an atmosphere as if BSP is the only solution to our problems.

    Kumari Mayawati is an Indian politician who served four terms as Chief Minister of Uttar Pradesh (UP) as head of the Bahujan Samaj Party (BSP), which focuses on a platform of social change to improve the welfare of the weakest strata of Indian society—the Bahujans or Scheduled Castes/Scheduled Tribes, Other Backward Classes, religious minorities and the poor brahmins, baniyas and kshatriyas. She was Chief Minister briefly in 1995 and again in 1997, then from 2002 to 2003 and from 2007 to 2012.

    Mayawati’s rise from humble beginnings has been called a “miracle of democracy”. In 1993 Mayawati formed a coalition with the Samajwadi Party and became the youngest Chief Minister of Uttar Pradesh at that time. She was the first female Scheduled Caste Chief Minister. In 1997 and in 2002 she was Chief Minister, the second time for a full term.

    Mayawati’s tenure has attracted praise. Millions of SC/STs/OBCs/Minorities/ poor brahmins, baniyas and kshatriyas view her as an icon, and refer to her as Behen-ji (sister). She has been praised for her fundraising efforts on behalf of her party and her birthdays have become major media events and a symbol for her supporters. They are attempting to hand over the MASTER KEY i.e., entire budget of the country to her to unlock all doors of progress and development for all societies (Sarva Samaj) for their welfare, happiness and peace. Ultimately for them to attain Eternal Bliss as Final Goal.

    2007: BSP majority

    Uttar Pradesh, most populous state and one of its poorest, is considered pivotal in the politics because of its large number of voters. BSP won a majority in the 2007 Uttar Pradesh Assembly elections, fielding candidates from a variety of castes and religions.

    Mayawati was sworn in as Chief Minister of Uttar Pradesh for the fourth time on 13 May 2007. She announced an agenda that focused on providing social justice to the weaker sections of society and providing employment instead of distributing money to the unemployed. Her slogan was to make “Uttar Pradesh” (“Northern Province”) into “Uttam Pradesh” (“Excellent Province”). Mayawati instituted reforms to introduce transparency into the recruiting process, including posting the results of selection exams online.

    The BSP won 20 seats in Lok Sabha from the state of Uttar Pradesh in the 2009 elections, obtaining the highest percentage (27.42%) of votes for any political party in the state. The party placed third in terms of national polling percentage (6.17%).On 13 March 2012 she filed nomination papers for the Rajya Sabha, and she was declared elected unopposed on 22 March.

    On 15 November 2011, Mayawati’s cabinet approved partitioning Uttar Pradesh into four different states for better administration and governance.

    Mayawati has seen through to completion several of her dream projects, including the Manvyar Shri Kanshi Ramji Green (Eco) Garden (inaugurated March 2011), the Rashtriya Scheduled Castes/Scheduled Tribes Prerna Sthal and Green Garden (inaugurated October 2011), and the Dr Bhimrao Ambedkar Samajik Parivartan Prateek Sthal (opened November 2012).

  4. 4

    Jacqui Greeff

    An open offer to share the overview findings of the national study conducted by Answered, providing consumer attention profiles comparatively across trad and new media, for 22 product categories. The aim was to provide a current reading of consumer information noting behavior to answer debates exactly like this one. Jarred, Justin? Arbitration through research perhaps? Mail me if you like. // I really do have answers for both of you: )

  5. 5

    Justin McCarthy

    Thanks Jacqui, I’d be delighted to review your study. I’ve emailed you.

  6. 6

    Kevin Shoulder

    From broadcasting to narrowcasting, that is the revolution. Unless we lose our freedom I don’t see it going back!

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