Throughout the course of the pandemic, consumers across the globe have realised vast behavioural shifts relative to their day-to-day lives — second-to-none being the way they shop online. Read more
The billions of folks who browse the internet every day are not up in arms about Google’s announcement last week proposing cohort-based targeting as the replacement for cookies. Read more
The US Department of Justice (DoJ) has filed an antitrust lawsuit against Google for unlawful monopolisation. The department says Google’s conduct harms competition and consumers, and reduce... Read more
With South Africa’s shift to full lockdown after the preceding period of recommended social distancing, many companies are now having to rethink how they conduct business – in a hurry. Read more
If the pressure on third-party cookies wasn’t enough to damage the future of the open platform digital ad space, the coronavirus will pretty much take it over the top. Read more
'Near me' searches make it possible for brands to reach targeted users in their moment of need and should be a key area of focus in your search strategy for 2020. Read more
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