Tag: IAB

Gaming's barrier was infrastructure, not audience  In-game branded content is participation, not interruption  IAB is making gaming media-plan ready  Gaming ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...

Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as ...

The IAB South Africa has released Best Practices for Influencer Marketing in South Africa, a new white paper by the ...

As the summer holiday season draws to a close, South African audiences have returned to their screens, with a marked ...

While South Africans consumed less online mainstream media during the December holidays, according to the latest statistics from the Interactive ...