There are four of the key areas of focus for DOOH practitioners to help guide best practice, particularly here in Africa. Read more
Are big media companies ready for another big wave of disruption? They’d better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players in the med... Read more
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons. Read more
The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out. Read more
When the Wonder Woman movie was released, I didn’t expect much of it, but I was delightfully surprised by the portrayal of this superhero. It gave me a valuable perspective on the importance... Read more
The mobile gaming app market is bigger than many people would think, and its innovative advertising options should be noted. Read more
