How do you measure a year like 2020 in media?
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated ...
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Tag: media planning
First phase of MAPS research completed
Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed ...
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The rise and fall of out of home during Covid-19
Given this evolution in traffic patterns, so too should the buying of OOH evolve. Residential OOH should be in high ...
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Hyper-lekker, hyper-logical, and hyper-local! Impact is a function of location
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home ...
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How South African media agencies stack up against their overseas counterparts
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can ...
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Hurtling headfirst into planning for 2021…yes, really
Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective ...
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