Tag: media planning

In line with the 2020 plot, here’s another surprise! On the 16 July 2021, one of the most popular and ...

With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, ...

I spent 20 years in corporate and have now happily been working for myself for just over six years, two ...

Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. ...

Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated ...

Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed ...