Where’s the creativity in digital ads?
Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of ...
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Tag: media planning
The human connection: does the art of media planning need to be revived?
With data and automation playing a key role in modern media agencies, has media planning lost its human connection?
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The Naming of Media Rooms (with apologies to Henry Reed)
One of the real advantages of being a media desperado (sorry I mean media freelancer) is that you get to ...
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Last minute Black Friday marketing ideas to secure your sales
Black Friday 2018 saw South Africans spend a total of R2.9 billion, a 15.92% growth year on year.
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Julie Dunstan joins Mediology as business unit director
Media and online marketing agency, Mediology has appointed Julie Dunstan (49) as Business Unit Director on the Momentum Group.
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Mediology appoints Deliwe Msibi as strategic planner
Deliwe Msibi has been appointed as strategic planner at media and online marketing agency, Mediology.
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