Tag: media planning

Out of home may be the oldest advertising medium, but its strengths remain undiminished in the changing media ecosystem.

Last year was a good year for the OMC, with more users signing up to use the Road research tool. ...

The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part ...

Triple Eight has emerged as the Overall Agency of the Year in the annual Financial Mail AdFocus Awards.

Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of ...

With data and automation playing a key role in modern media agencies, has media planning lost its human connection?