Tag: Media Post

If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, ...

Since the topic of viewable ads rose to the forefront in the last few months, a number of publishers have ...

Agencies and publishers are showing more interest in programmatic ad buying and selling based on positive results from early adopters ...

Are you an Overreaction Syndrome sufferer?  Client service can be a difficult business, but it can be even harder if ...

Last week at the 4A’s Transformation LA 2012 conference, Media Post's Dave Morgon moderated a panel on Agency Trading Desks ...