Disrupting traditional paths of evolution in African media research
With access to data, and to the insights gleaned from it, brands and agencies have become more confident about putting ...
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Tag: media research Africa
Beyond Babel: Harmonising media research across Africa for a more prosperous future
The 17th annual PAMRO meeting and conference takes place from 21 - 24 August 2016 at the Elephant Hills Resort ...
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Africa leads the world into the future of market research
As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa ...
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Pamro conference cancelled due to Ebola outbreak
The Pan African Media Research Organisation (Pamro) has cancelled its upcoming annual conference, taking place in Ghana, because of “potentially ...
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Africa’s fragmented media research landscape
Africa is a thriving yet diversified continent with a rising media industry. On the world’s second most populated continent, the ...
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