For SA’s middle class Covid-19 is not the worst stressor
When a mega-sample of 30 000 mid-income South Africans participating in the latest BrandMapp survey were given a list of ...
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Tag: media research
An update on the attention economy
In a world saturated with content, we need to make sure that our message (big or small) draws the consumer ...
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Media Moves: PRC releases Covid-era media research, Ogilvy appoints Rahul Titus to head EMEA influence, call for ICASA to extend council nomination process
The Media Online’s weekly round up of people, account and business moves in media.
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A bumper-year of votes received for the 2021 MOST Awards!
A record number of votes have been received to decide the industry-nominated winners of the 12th edition of the MOST ...
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Building priceless relationships in a time of turbulence
In the advertising and marketing eco-system, intermediaries play a role that can actually be seen and valued in the work ...
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Keeping research relevant
Future-proofing currency research in line with the changing landscape became paramount in 2020, a year that required us to innovate ...
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