There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as is the Pan African Media Research Organisation. Read more
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
Following the address by President Cyril Ramaphosa last week on easing Covid-19 lockdown restrictions, media coverage shows increased mentions of the economy reopening. Health and safety pre... Read more
Media coverage shows some optimism following President Cyril Ramaphosa’s announcement of a risk-adjusted lockdown level 3. Read more
SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top media agencies. Read more
With a massive sample of more than 28 000 middle-class-and-up South Africans responding to our survey, we discovered a staggering 60% listen to podcasts, and 21% do it every single week. Read more
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