Despite local research having significant attributes that global companies cannot equal for the South African market and others in Africa, some multinationals remain blindsided by industry h... Read more
Teenagers still face the same age-old pressures, but also a host of new ones with the proliferation of digital platforms. Read more
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
While the overall ABC Q1 2019 results are not too gloomy, numerous more infrequent titles were not required to report, muting the overall picture. There are some examples proving growth rema... Read more
Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online survey has been conducted and published in SA. Read more
For a long time, companies hesitated to feature LGBTQ couples in their advertising as they feared upsetting a large segment of consumers. By Mohammed El Hazzouri, Associate Professor of Mark... Read more
