For a long time, companies hesitated to feature LGBTQ couples in their advertising as they feared upsetting a large segment of consumers. By Mohammed El Hazzouri, Associate Professor of Mark... Read more
By 2021, publishers expect that 36% of their overall ad revenue will come from some form of native advertising, new research has found. Read more
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research Council’s Peter Langschmidt, did a most persuasive job of convi... Read more
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this data for profiling – brand usage against media types. Read more
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing creative. Read more
We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence platforms. Read more
