At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research Council’s Peter Langschmidt, did a most persuasive job of convi... Read more
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this data for profiling – brand usage against media types. Read more
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing creative. Read more
We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence platforms. Read more
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council. Read more
PricewaterhouseCoopers' latest Entertainment and Media Outlook highlights the continued rise of digital and mobile. Here are the key takeaways. Read more