It seems South Africa’s pool of brand and media research data is emptying faster than a dam in then middle of the drought-stricken Great Karoo. Read more
The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state of health, and what’s in store for 2020. Read more
[PRESS OFFICE] Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns. Read more
In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update the TAMS panel, rather than the previously used six-month data. Read more
The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study onto the existing fusion. Read more
Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three reasons why. Read more
