media research | The Media Online

Market research in Africa gathers pace

Posted By: Jennifer Danielon: July 10, 2020In: Research

There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as is the Pan African Media Research Organisation. Read more

Data: A price above gold

Posted By: Johanna McDowellon: July 07, 2020In: Media agency

It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more

SA economy gearing to rebuild as Covid-19 cases exceed 100 000

Posted By: TMO Contributoron: June 26, 2020In: Research

Following the address by President Cyril Ramaphosa last week on easing Covid-19 lockdown restrictions, media coverage shows increased mentions of the economy reopening. Health and safety pre... Read more

Ramaphosa’s speech leads to positive media outlook

Posted By: TMO Contributoron: June 19, 2020In: Research

Media coverage shows some optimism following President Cyril Ramaphosa’s announcement of a risk-adjusted lockdown level 3. Read more

Exclusive: SCOPEN Ratings reveals South Africa’s top media agencies

Posted By: Glenda Nevillon: June 09, 2020In: News

SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top media agencies. Read more

Podcasting enters puberty: Hello…are you listening?

Posted By: Brandon de Kockon: May 28, 2020In: Broadcasting

With a massive sample of more than 28 000 middle-class-and-up South Africans responding to our survey, we discovered a staggering 60% listen to podcasts, and 21% do it every single week. Read more