Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed the first phase of the survey. Read more
There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as is the Pan African Media Research Organisation. Read more
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
