With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time. Read more
Some of the trends seen in global Agency Scope research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa. Read more
Production has begun on our flagship annual, The Media Yearbook, after a year of unprecedented upheaval, pain and disruption. Read more
During the course of this past week I was fortunate to attend and participate in the asiConferences International Radio & Audio and Television & Video (RATV) virtual event. As always... Read more
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, from both a marketer and consumer perspective. Read more
Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed the first phase of the survey. Read more
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