The rise of strategic shoppers
The 2025 Township CX Report is here, revealing how economic pressure is reshaping consumer behaviour across South Africa’s townships Key ...
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Tag: media research
Amazon brands dominate consumers’ preferred ad spaces
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the global marketing data and analytics ...
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BRC appoints GfK to deliver SA’s next-generation Total Video Measurement
GfK (an NIQ company) has been selected to design and deploy South Africa's new Total Video Measurement service following the ...
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#MediaMeltdown: How community media is reinventing itself
African community media outlets are shifting from hyperlocal coverage to digital storytelling, reshaping their editorial focus and redefining ‘community’ in ...
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The big read: Radio’s evolving role in a digital world
Radio, a cornerstone of media consumption for more than a century, is in the midst of a significant transformation. While ...
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What has, and hasn’t, changed since the pandemic
As businesses prepare to weather potential stormy economic conditions as a result of geopolitical and global economic trade uncertainty they ...
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