As South Africans emerge from the pandemic with considerably less spending power, consumer brand relationships are likely to permanently be altered. Read more
A recently released survey shows that commercial brands should seek out trusted news providers as their partners so as to share in their trust dividend. Read more
With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time. Read more
Some of the trends seen in global Agency Scope research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa. Read more
Production has begun on our flagship annual, The Media Yearbook, after a year of unprecedented upheaval, pain and disruption. Read more
During the course of this past week I was fortunate to attend and participate in the asiConferences International Radio & Audio and Television & Video (RATV) virtual event. As always... Read more
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