Tag: media research

As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick ...

The Independent Agency Search & Selection Company (IAS) occupies a unique and privileged position at the heart of the marketing ...

What does 2024 have in store for South Africans? What will the political landscape look like, will our economy strengthen, ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize ...

Effie Awards South Africa and Ipsos have launched the inaugural Effie South Africa Trends Research Report. The collaboration provides invaluable ...

In today’s interconnected world, social media has become an integral part of our lives, transcending geographical boundaries. With its diverse ...