Marketers braving the battleground
Amazon has once again taken the title of consumers’ most preferred ad platform, according to the Kantar Media Reactions 2023 ...
Read moreDetails
Tag: media research
The gender divide: Fact or myth?
South African men and women of the middle class tend to toe the line when it comes to gender typecasts.
Read moreDetails
The young South African gaming market
In February 2023, TrendER/infoQuest, a South African online research company, conducted a survey among young South Africans to assess their ...
Read moreDetails
Where has all the good news gone?
Only 47% of the 1 533 people surveyed in the Vantage Point study indicated that they follow the news frequently ...
Read moreDetails
Food, fuel and power cuts keep South Africa’s middle class awake at night
While it’s been a year free from pandemic disruption, 2022 hasn’t really delivered any relief from worries and stresses, but ...
Read moreDetails
2022 Christmas spend: What to expect from consumers
These may be tough times, but South Africans are set to dig deep and plan for a happy and festive ...
Read moreDetails
