SCOPEN 2023/24: South Africa’s fifth wave study set for May 2023
The fifth wave of the AGENCY SCOPE study is on track in South Africa and Cesar Vacchiano, President and CEO ...
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Tag: media research
GenNext Youth Behaviour Report: Optimistic, resilient but untrusting and sceptical
The 2022 Gen Next report reveals what feels like unprecedented chaos as an ongoing theme experienced by the youth of ...
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One in two women are upskilling themselves to create better job opportunities
It is interesting that about one in two women are intending to upskill themselves so that they will have better ...
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READ2021: The PRC’s new reading currency
READ2021 rolled data will be fused with TAMS, RAM, CPS and DCS in FUSION2022, and is scheduled for release in ...
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A roadmap of industry complexities and solutions
The Agency Scope 2021/2022 report reckons South Africa’s creative agencies are encroaching on media agency spaces.
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Brand Africa 100: 2022’s best brands in Africa
Nike, Adidas, Samsung, Coca-Cola, Apple, and Tecno maintained the same positions they occupied last year.
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