What the latest Marketing All Product Survey reveals (with video)
The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (MAPS), delivering the most ...
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Tag: media strategy
Bridging the gap between innovation and authenticity
At the forefront of the challenges and opportunities emerging in the digital media space, Kalyn Fagan outlines the critical need ...
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Big risk, high reward: Netflix just stepped into the ring
This weekend, Netflix didn’t just stream a fight—they entered one. The live-streaming of the Tyson-Paul fight wasn’t just another night ...
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The boy who harnessed AI
Have you ever wondered how Facebook and Instagram algorithms affect what you see in your news feed? To find out, ...
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Making the OOH case for Cape Town
It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home ...
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30-second spots aren’t dead
Can you recall all the times over the years where people have been proclaiming the 30-second spot dead or dying? ...
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