Vodka martini, shaken not stirred: The case for cinema
Cinema remains a high-impact advertising medium post-Covid South African cinema reach requires multi-circuit buying Cinema audiences are young, digital, and ...
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Tag: media strategy
Strategy does not win. Execution does.
We have never struggled to generate ideas. As an industry, we are strong on insight. Strategies are increasingly sophisticated. Human ...
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Is there still a place for creative agencies in 2026?
Not so long ago, this question would have sounded provocative. Today, it feels practical. AI-powered tools have put more capability ...
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Why Reddit belongs in your media plan
Social and programmatic platforms such as Google, Meta, TikTok, YouTube and LinkedIn are popular with advertisers for good reasons. They ...
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As AI becomes the norm, humanity becomes the advantage
AI has become a cliched topic in the boardroom and it has already started to change how we operate as ...
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The media paradox
A quiet paradox plays out across boardrooms in South Africa. Paid media, one of the single-largest line items in most ...
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