[PRESS OFFICE] The media industry is not for the fainthearted. Talent only stretches so far – determination, agility, hard work, resilience, passion and true grit are essential. Read more
Wavemaker has won the R300 million Tiger Brands account for South Africa as well as Nigeria, South Sudan, Angola, Mozambique, Zambia, Malawi, Kenya, Ghana, and Botswana. Read more
'Twitter considering subscription service.' The question is, what could they offer that would make us spend money on tweets, and where will it leave our advertising audience? Read more
The voice of the customer adds emotion into an otherwise logical conversation -- and every marketer worth a grain of salt knows that emotion drives decisions. Read more
Ever since Adam was sold down the river by a snake-apple salesman, marketers and media owners have put pizazz before pragmatism. Read more
The TV industry — its advertising business especially — must retool, and do it now. Here’s what it means to retool. Read more
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