Tag: media strategy

While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can ...

Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective ...

Less than a year after joining media and digital marketing agency Mediology, Julie Dunstan (50) has been promoted to Deputy ...

It takes a dollop of guts, a few tablespoons of confidence and a whole lot of chutzpah to launch a ...

Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially ...

SPARK Media respectfully disagrees with aspects of Chris Moerdyk’s article which bemoans the lack of credible market intelligence and research ...