The lockdown Chronicles #11: Macbeth & Owen Farrell on over-commitment
When things get back to normal. What then? That’s what we need to start focusing on in media. Global advertising ...
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Tag: media strategy
To brief or not to brief? The key to a creative, impactful and relevant media strategy starts with the brief
A poorly briefed media strategist is like an artist without inspiration. Without inspiration, an artist can create a painting, but ...
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Next generation: AMF bridges funding and experience gap for UJ students
The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part ...
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Mediology appoints Nombulelo Yena as strategic planner
Nombulelo Yena (28) has been appointed as strategic planner at media and online marketing agency, Mediology.
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Racism and sexism in advertising: We’ve come a long way, but still have a way to go
There’s still work to be done, but embracing each other’s differences while seeing what brings us together, is the key ...
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Breaking news: Broadcast Research Council appoints new CEO
The Broadcast Research Council (BRC) has finally named its new CEO, after months of waiting following the departure of Clare ...
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