New company takes a Nybble out of the independent media agency space
It takes a dollop of guts, a few tablespoons of confidence and a whole lot of chutzpah to launch a ...
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Tag: media strategy
The gradual shift from age and gender to audiences
Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially ...
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Dear Mr Moerdyk: SPARK Media respectfully disagrees with you
SPARK Media respectfully disagrees with aspects of Chris Moerdyk’s article which bemoans the lack of credible market intelligence and research ...
Read moreDetailsThe lockdown Chronicles #11: Macbeth & Owen Farrell on over-commitment
When things get back to normal. What then? That’s what we need to start focusing on in media. Global advertising ...
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To brief or not to brief? The key to a creative, impactful and relevant media strategy starts with the brief
A poorly briefed media strategist is like an artist without inspiration. Without inspiration, an artist can create a painting, but ...
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Next generation: AMF bridges funding and experience gap for UJ students
The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part ...
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