Digicons and Game of Phones
Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online ...
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Tag: media strategy
Media beyond the numbers: The psychology of audience coverage, reach and frequency
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively.
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Media beyond the numbers: Is media really just about the numbers?
The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment ...
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The message is the medium
The consumer - no longer the channel - is placed in the centre of media strategy, where after we can ...
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Agency evolution is on the horizon
Agencies were built on the bread and butter of media and creative. These days, anyone can buy media and reach ...
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Agencies must stop acting like they have battered housewife syndrome – Celia Collins
On the back of her win of this year’s MOST Awards Media Agency Legend Award, we sat down with Celia ...
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