Tag: media strategy

Nombulelo Yena (28) has been appointed as strategic planner at media and online marketing agency, Mediology.

There’s still work to be done, but embracing each other’s differences while seeing what brings us together, is the key ...

The Broadcast Research Council (BRC) has finally named its new CEO, after months of waiting following the departure of Clare ...

Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online ...

The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively.

The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment ...