The message is the medium
The consumer - no longer the channel - is placed in the centre of media strategy, where after we can ...
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Tag: media strategy
Agency evolution is on the horizon
Agencies were built on the bread and butter of media and creative. These days, anyone can buy media and reach ...
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Agencies must stop acting like they have battered housewife syndrome – Celia Collins
On the back of her win of this year’s MOST Awards Media Agency Legend Award, we sat down with Celia ...
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The radio rollercoaster: Brutal or booming times?
While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver ...
Read moreDetails![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
The death of demographic targeting [part 2]
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...
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Podcast media strategy: Whose responsibility is it anyway?
In South Africa, there around 3.5 million monthly audio streams and downloads across 1 000 audio channels from 300+ content ...
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