Tag: media strategy

While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver ...

Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...

In South Africa, there around 3.5 million monthly audio streams and downloads across 1 000 audio channels from 300+ content ...

The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...

Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting.

I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...