What’s changed in OOH media planning? Everything. And nothing
The new OMC planning tool has the potential to reveal what is and what isn't working, and there's a strong ...
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Tag: media strategy
Community media: Victims or entrepreneurs?
After attending the recent GCIS Colloquium (yes it really is a word) on Media Transformation and Diversity I was asked, “What ...
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Media strategists need to get with the times
OPINION: The world is changing before our very eyes, yet too often as a media strategist you remain doing what ...
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The battle between online and linear device consumption
Today I watched a thought-provoking Persil Ad called 'Free The Kids'. The video looks inside the minds of prison inmates ...
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If #FeesMustFall was a marketing brief…
Living in South Africa, you cannot deny having an opinion on one of the most generation-defying moments and news that ...
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Briefly… New dates for Amasa workshop
The Advertising Media Association of South Africa (Amasa) has announced that the sought after Annual Media Planning Workshop has now ...
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