Tag: media strategy

The new approach to TV planning is to look at video communication, and not just linear TV. A ‘video plan’ ...

Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting.

I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...

Content marketing is not easy. In fact, it’s one of the most difficult forms of marketing to master. First off, ...

Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.

A no holds barred comment on the state of media, advertising & communications transformation in SA. First transform the minds ...