Tradition meets digital and programmatic pioneering
There is something truly remarkable about a bold and imaginative approach that enhances the value of marketing. When out-of-home emerges ...
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Tag: media
Mass vs niche marketing to Gen Z
When discussing Gen Z, it’s easy to get caught up in the discussion around mass versus niche targeting. As a ...
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The influencer impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted ...
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Media Moves: Cape Town Film Permit Office records increase for winter months, Rogerwilco announces new hires
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Film permit ...
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READ l The Media magazine’s agency issue
I write this note after watching President Cyril Ramaphosa being inaugurated for a second term. All the stress, uncertainty and ...
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What do I do now that I have become the ‘challenged’ and need to respond to the feisty young start-up?
A few months ago, I was in a meeting with the strategy chief from a leading agency who vehemently confronted ...
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