Why channel specialisation hurts agency growth
Year after year there are articles written about the need for agencies to change, evolve, or whatever word you want ...
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Tag: media
Why (and how) our industry should be taking more calculated risks for brands
When weighed against all other professions, the sphere of communications careers is what many would consider to be the most ...
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Managing marketing and agency ecosystems in a post-Covid world
The Independent Agency Search & Selection Company (IAS) occupies a unique and privileged position at the heart of the marketing ...
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Awards Wrap: Ask Afrika icon brands revealed, TikTok Creator Awards finalists, inaugural Salesforce Award winners announced
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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From the (Google) horse’s mouth
2024 is the year to get uncomfortably excited as a digital marketer. This year marks an inflection point for marketing ...
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How to monetise your influence
The surge in the influence wielded by social media personalities has become increasingly apparent with the expansion of digital platforms. ...
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