Media business in Africa: Sometimes challenging, always rewarding
The numbers are there, the markets are recovering, the media options are diverse. There has never been more opportunity and ...
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Tag: media
Why LGBTQ representation should be a priority for business and media
More than 90% of agencies and advertisers agree that companies can make consumers more familiar with diverse groups of people and break ...
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A personal take on influencer marketing
Word of mouth has always been a powerful tool, more so the first hand referral/testimonial element.
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I’ll have what they’re having… word of mouth marketing has changed its gameplan, but not its clout
With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer ...
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Diminishing choices in the post-Covid-19 mediascape
News publishers face tough decisions as business and consumer behaviours that began during the pandemic have become trends, for better ...
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Reality reimagined, enter the virtual influencer
With Instagram being the main home ground, millions of people around the world are taking to follow and engage with ...
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