World of Media: Puma’s return to US and ad spending strategy, Wavemaker retains Chevron account, Bell Pottinger founder dies
World of Media, The Media Online’s weekly wrap of need-to-know global media news.
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Tag: media
The media hit parade: South Africa’s most talked about stories this week
Hashtag by hashtag. The news cycle continued its crazy pace this week, with the Gavin Watson death crash dominating headlines, ...
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The surprise box office hit ‘Ellen: Die storie van Ellen Pakkies’ is now streaming on Showmax
Ellen: Die Storie van Ellen Pakkies, South Africa’s entry for the foreign film category of the 2019 Golden Globes, is ...
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SABC CFO proposes increase in TV licence fees
The 'technically insolvent' SABC wants to increase television licence fees as part of its turnaround strategy to get the public ...
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First on TMO: #PAMRO2019 conference ends on a high
Following three days of in-depth discussions, knowledge sharing, and networking, this year’s #PAMRO2019 conference came to an end on a ...
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A new segmentation model for measuring advertising effectiveness
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may ...
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