Behind the brand: Using sports sponsorship to boost local soccer talent
Now in its third year, Unilever’s Sbonis’iDiski campaign for Shield has been attracting attention, using sports sponsorship to promote the ...
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Tag: media
How new media platforms have become powerful across Africa
New media platforms are now firmly part of Africa’s public culture and any attempt to stop, frustrate or undermine their ...
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World of Media: S4 Capital acquires programmatic platform MightyHive, Google launches AI-driven audio news feed, OMD tops global and US rankings
The Media Online's weekly round-up of need-to-know global media stories.
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‘Unsinkable’ editor who always took his job seriously, but never himself
Kevin Ritchie, himself a former editor of The Star, on the late and legendary Harvey Tyson and the role he ...
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The Awards Wrap: Entries open for African SABRE Awards, FEPE International Awards, and INMA Global Media Awards; 2018 Financial Mail AdFocus Award winners
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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Insights into digital advertising revenue generation and content strategies
The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media.
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